Between the clouds
and the code.

I’m Joakim “Jab” Borgström, a creative translator between humans and machines.

After decades leading agencies across five continents, I co-founded an AI startup to explore how technology can amplify creativity.

Think of me as your creative co-pilot — strategist, builder, provocateur, transformation guide.

Explore my thoughts. My work. My story.
All floating up here, somewhere between the clouds and the code.